Cookie Policy

Cookie Policy

Last updated: December 2025

Introduction

This Cookie Policy explains how Amelia Fashion ("we", "us", or "our") uses cookies and similar technologies on our website ameliafashion.co.uk (the "Website"). By using our Website, you consent to the use of cookies in accordance with this policy.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

How We Use Cookies

We use cookies to:

  • Enable essential website functionality
  • Remember your preferences and settings
  • Analyse how visitors use our Website
  • Improve your shopping experience
  • Provide personalised content and advertisements
  • Process your orders and payments securely

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the operation of our Website. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are necessary for the Website to function properly.

Examples:

  • Session cookies for your shopping basket
  • Authentication cookies for secure login
  • Load balancing cookies

2. Functional Cookies

These cookies allow the Website to remember choices you make (such as your username, language, or region) and provide enhanced, more personalised features.

Examples:

  • Language preferences
  • Currency selection
  • Size and fit preferences

3. Performance and Analytics Cookies

These cookies collect information about how visitors use our Website, such as which pages are visited most often. This information helps us improve how our Website works.

Examples:

  • Google Analytics
  • Visitor statistics and behaviour tracking
  • Page load performance monitoring

4. Advertising and Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Examples:

  • Retargeting cookies
  • Social media cookies (Facebook, Instagram)
  • Email marketing tracking

Third-Party Cookies

We may also use third-party cookies from trusted partners to help us understand how you use our Website and to show you relevant advertisements. These third parties include:

  • Google Analytics - for website analytics
  • Google Ads - for advertising
  • Facebook Pixel - for social media marketing
  • Payment Processors - for secure payment processing

These third parties have their own privacy and cookie policies, which we encourage you to review.

Cookie Duration

  • Session Cookies: Temporary cookies that are deleted when you close your browser
  • Persistent Cookies: Remain on your device for a set period or until manually deleted

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Browser Settings

Most web browsers allow you to manage your cookie preferences through the browser settings. You can set your browser to:

  • Accept all cookies
  • Notify you when a cookie is set
  • Reject all cookies

Please note that blocking all cookies may impact your experience on our Website and prevent you from using certain features.

How to manage cookies in popular browsers:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Microsoft Edge: Settings > Cookies and site permissions

Cookie Consent Tool

When you first visit our Website, you will see a cookie consent banner that allows you to accept or customise your cookie preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our Website.

Opt-Out Links

You can opt out of certain third-party cookies:

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any significant changes by posting the updated policy on this page with a new "Last updated" date.

Contact Us

If you have any questions about our use of cookies, please contact us:

Amelia Fashion
82 Great Eastern Street
London, England
EC2A 3JF
United Kingdom

Email: office@ameliafashion.co.uk

Support Hours:
Monday - Friday: 12:00 PM - 5:00 PM (GMT+0)

Your Rights

Under UK data protection law, you have rights regarding your personal data, including:

  • The right to access your data
  • The right to rectification
  • The right to erasure
  • The right to object to processing

For more information about how we process your personal data, please see our Privacy Policy.